In contrast to the peripheral route to persuasion the central route depends from engl 1301 at central texas college. There’re two different ways, or two different routes, to persuasion there’s the systematic, or central, route and there’s the superficial or peripheral processing route. Compare the peripheral and central routes to persuasion in the previous section we discussed that the motivation to reduce cognitive dissonance leads us to change our attitudes, behaviors, and/or cognitions to make them consonant. Central route/elaborated route types of arguments: neutral arguments generate a noncommittal cognitive response from the receiver no attitude change occurs and the ambivalent receiver may instead turn to peripheral cues or shortcuts to persuasion. The central and peripheral routes to persuasion, on attitudes section - social psychology – c ozen dec 17 '14 at 13:07 that really doesn't give anyone inclined to answer the question any more information than they had already.
The second main form of persuasion is peripheral route this style involves using emotion and the costumer's other interests to make a sale an advertiser might use a celebrity that relates to their demographic, music that the costumer likes, an attractive spokes person , or maybe the commercial just made them laugh. Persuasion: so easily fooled compares the central and peripheral routes to persuasion and also looks at how techniques of persuasion such as scarcity and social . The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information from an advertiser’s perspective, what products would be best sold using the central route to persuasion. Interesting and informative post it is after reading this blog, i get a better understanding of what is central route to persuasion and peripheral route to persuasion and how they work.
They are the central route to persuasion and peripheral route to persuasion central route to persuasion occurs when a person is central route to persuasion: definition & examples related . Persuasion: the central route and peripheral route persuasion is a topic in social psychologypeople may be persuaded in different ways in this article, i provide. The central route is essentially a high-involvement evaluation of messages or claims on an ad because it is high involvement, we are very sensitive to what is a good argument and a bad argument so either ads using a load of logos are either extremely effective, or maybe they should've just stuck to the peripheral route. There are two routes to persuasion: you can persuade by building strong 'central arguments' or you can persuade by trying to appeal to your audience by associating that which you want it to accept with favorable 'peripheral cues'.
(peripheral route to persuasion) helen, on the other hand, also notices that the candidate is a democrat whereas she is a republican and she is not wild about the song featured. This proposes two major routes to persuasion: the central route and the peripheral route central route p&c say of this route: ‘under the central route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy’. Central vs peripheral processing route elaboration likelihood model the central and peripheral route come from the elm, which is a model that tells us when people should be particularly likely to elaborate or not elaborate on persuasive message.
This feature is not available right now please try again later. Differences between central route persuasion and peripheral route persuasion people who get influenced by peripheral route of persuasion are passive and are unwilling to think much about the message unlike that of central route persuasion. This was a central route commercial that i think was very effective and the message was delivered clearly there are great commercials and bad commercials of each persuasion route it all depends on how well you can get the message out.
A second group of theoretical approaches to persuasion emphasizes a more peripheral route to attitude change central and peripheral routes to advertising . Conducting user research, incorporating the tenets of good design, and understanding how persuasion works will help you appeal to more users through both central and peripheral processing routes designing for both paths of the elaboration likelihood model isn’t just good in theory it’s good in practice. Psychologyandsocietycom persuasion: the central route and peripheral route persuasion is a topic in social psychology people may be persuaded in different ways people may be persuaded in different ways. The elaboration likelihood model of persuasion echoes the heuristic-systematic model of attitude processing by offering two paths to attitude change/formation the central route of processing requires humans to use active and.
The central route states that by using arguments that are direct and pertinent the likelihood of successful persuasion is high number of arguments used in a message to influence the persuasion there are two routes to persuasion and they are the central and peripheral. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . Route to persuasion is important because attitudes formed or changed by the central route tend to have different consequences and properties than attitudes modified by the peripheral route (petty et al, in press).
It has been over 10 years since we initiated work on our first series of collaborative experiments as graduate students, we had great fun planning, conducting, and writing this research (petty & cacioppo, 1977) we enjoyed arguing with each other at our initial meeting in 1973 and have sub . Peripheral route processing peripheral route processing (also known as peripheral route to persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. Routes to persuasion essay when trying to persuade someone, there are two different methods from which to choose-the central and peripheral routes the central .